Research is the careful consideration of study regarding a particular concern or problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”

Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated and deductive methods are more commonly associated with quantitative analysis.

Research is conducted with a purpose to:

• Exploratory
• Descriptive
• Explanatory